Why don't Indian companies care about liquidity?

Managing liquidity risk is vital, although many companies, especially in India, seem not to take it seriously. CT provides some simple tips on how to be more aware of your liquidity profile.
Why don't Indian companies care about liquidity?
By Daniel Flatt
Jan 19, 2015
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A peculiar quirk of the average Indian corporate treasury department is the lackadaisical approach to liquidity risk. So much so that it is pushing the banking. regulator to all sorts of ends to get them to take the risk of running out of cash seriously

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