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Banking Bank of America Merrill Lynch changes name as part of brand makeover

Bank of America Merrill Lynch changes name as part of brand makeover

BoAML has been tweaking its branding for almost a year now and is to settle for Bank of America as its core brand. But will a facelift be enough in a tougher, rougher banking environment?

Banking Bank of America Merrill Lynch changes name as part of brand makeover

Bank of America Merrill Lynch changes name as part of brand makeover

BoAML has been tweaking its branding for almost a year now and is to settle for Bank of America as its core brand. But will a facelift be enough in a tougher, rougher banking environment?

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Continuing seamlessly on from last year’s Shaping the Modern Treasurer, CTHK 2019 will be forward-looking and be subtitled Disruption on All Fronts.