Top Tips: How to gain from social media and NOT get fired
The firing of a US-based CFO for careless use of Twitter and Facebook is a lesson for all senior executives. This is our short guide on how to capitalise on social media safely.
On May 14 Gene Morphis, CFO of US retailer Francesca Holdings, was unceremoniously fired for getting over-emotional on Facebook and Twitter and revealing company information he shouldn't have done. CT called in social media expert Taura Edgar (pictured) of Digital Devotee to compile a crib sheet of business dos and don’ts for using social media to a CFOs professional advantage.
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