Mind share: why non-banks will win the war for market share
Dissatisfaction with high street banks is growing among CFOs and corporate treasurers. Fintechs stand ready to fill the gap, according to the Outlook 2020 survey by East & Partners Asia
In marketing, mind share can be as valuable as market share. Sometimes even more so. Think Hoover, Coke, Band-Aid and Kleenex.
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