Embedded finance takes hold in Asia’s online marketplaces
The rise of super-apps and digital platforms is reshaping payments infrastructure – and giving banks and fintechs a new path to growth.
Asia’s booming online marketplaces—from Shopee and Grab to Temu and AliExpress—are rapidly becoming key arenas for embedded financial services. Banks and fintechs are moving fast to integrate payments, lending, and capital solutions directly into the customer journey, positioning themselves at the heart of the digital economy.
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