The new submariners: how businesses are transitioning to subscription models

Businesses in Asia Pacific are gearing up for a move from fee-based models to subscription pricing, according to a survey by Citi
The new submariners: how businesses are transitioning to subscription models

Evidence of the pervasiveness of subscription pricing is all around us today, it underlies how we consume content and entertainment, acquire gadgets and the softwares on which they run.

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