Stretched DSOs: how badly hit are advertising agencies?
Advertising industry reps took to the front page of the Financial Times to gripe about clients extending payment terms. CT looked at the accounting statements of the largest publicly-traded agencies in Asia and the world to gauge how bad the situation is.
Industry spokesmen of advertising agencies kicked up a public fuss last Friday (May 31) claiming the sector was being squeezed hard as their clients have extended their payment period to absurd lengths.
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