Using live cases from its e-hailing and education clients, United Overseas Bank (Malaysia) Bhd explains how a deep understanding of a business ecosystem can ensure companies operate at an optimal level.
Most company treasurers derive business strategy and growth by looking at their own capabilities. This perspective, while prevalent, is too narrow. Treasurers need to recognise the importance of their business ecosystem, the participants, and variables. Getting this right is key to staying ahead of the competition.
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