BoAML creates new APAC GTS sales slot
Feb 4, 2013
Bank of America Merrill Lynch changes name as part of brand makeover
BoAML has been tweaking its branding for almost a year now and is to settle for Bank of America as its core brand. But will a facelift be enough in a tougher, rougher banking environment?
Since 2009 it’s been Bank of America Merrill Lynch, but as of today it’s just plain old Bank of America. With immediate effect, Bank of America is now the primary brand for businesses formerly known as Bank of America Merrill Lynch.
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